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Smart Business
The
ezine for 21st Century Entrepreneurs
Welcome to Smart Business
ezine dedicated to helping our readers achieve personal and
business success. Smart Business is published by
www.21biz.com and
is available online and to Opt in email
subscribers.
Humor???
A teacher has been arrested
in the UK in possession of compasses, protractors, and a straight
edge. It is claimed he is a member of the Al Grebra movement
bearing weapons of math instruction.
An Illinois
man, pretending to have a gun, kidnapped a motorist and forced him to
drive to two different automated teller machines, wherein the
kidnapper proceeded to withdraw money from his own bank accounts!
In
Modesto,
California, Steven Richard King was arrested for trying
to hold up a Bank of America branch without a weapon. King used a
thumb and a finger to simulate a gun, but unfortunately, he failed to
keep his hand in his pocket.
Editors
note: I'm collecting humor items so send
your best laughs to
steve@21biz.com!
Features
Commentary -
I
Didn't Expect This!
Hot Stuff -
12 Steps to Creating a Business Online
Hot Stuff II -
Free Ebook
Personal Success -
Concentrate Your Success
Spread the Word
Commentary -
I Didn't Expect This!
We all know that building web site traffic is a
key piece of the Internet Marketing Puzzle.
Since, I don't have a budget to buy traffic I'm always looking for
free ways of getting folks to take a look at my site. When the
free Screenblaze service
launched in June, I was one of the early adopters - hoping for
signups to this ezine and some clicks on my affiliate links.
When I first signed up I selected Internet Marketers as my target
market. Screenblaze offers 20 diverse target markets to chose
from. I pointed Screenblaze at my home page and that produced
a few signups and clicks to my affiliate programs. You may be
one of those signups!
Screenblaze really started working for me when I created a targeted
page (www.21biz.com/talk.htm) promoting
Armin Morins new Audio Generator program. You've probably
figured out that I like this technology and you'll find it in use in
several areas of 21biz.com. This approach has produced
the most traffic I've ever sent to an affiliate site.
Now, here's the part I didn't expect. I've
been running an Alexa tool bar on my browser for some time and when
I launched 21biz.com in May it got an average traffic ranking of
700,000 plus. That's a 3 month average. As I listed the
site with search engines and started some promo - that number
improved to 350,000. Now, since I started using the
Screenblaze service, that 3 month average traffic ranking has
improved to 145,000. In fact, today as I write this the rank
is 53,514. My web site
tracking software tells me that I'm getting over 400 hits a day as a
result of using Screenblaze, plus the Alexa traffic ranking shows
the site is getting some traction. As far as I can tell, all
of this has to be good for my business.
Get your free copy of Screenblaze here and target some traffic to
your site.
http://www.screenblaze.com/9630
Hot Stuff
I met Jim Edwards at the Las Vegas Super Conference a
few weeks ago and have been developing a business relationship with
him ever since. He has been kind enough to let me feature a
few of his articles here in Smart Business. Jim has been the
number one best selling author at Clickbank for over a year so its a
treat to be able to present some of his material for free.
I picked the following article because it covers one of the top
topics in Internet Marketing.
12 Steps to Creating a Business Online - by Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================
"E-commerce"
A word pervading our society, making headlines around the
world, and causing the stock market to rise and fall with
startling ease.
It seems every business news story centers on some
technology company’s "DOT-com" or "DOT-bomb"!
With all the positive and negative hoopla, business owners
of any size company can throw up their hands and feel the
"E" world has left them behind.
Every business owner, salesperson, or professional asked one
of two questions in the past year, either "Am I using e-
commerce correctly?" or "How do I effectively get involved
in e-commerce?"
You can buy hundreds of books and pay thousands in
consulting fees to analyze and debate the answer to the
first question.
To answer to the second question just follow these 12 steps.
Step 1 - Buy a domain name (your own DOT-com). Go to
www.NetworkSolutions.com and research names. Can a customer
easily spell and remember it?
Step 2 - Write down your online goals and prepare a time and
money budget.
How soon do you want your e-commerce site up and running?
How much will you spend?
How many hours will you devote to the site and when?
Step 3 - Surf the web to find other sites you like and
dislike. Learn from others’ successes and mistakes by taking
the best of what their sites offer and adapting it for your
own use.
Step 4 - Design your site on paper. Define elements, look,
feel, colors etc.
Step 5 - Hire a professional to set up the graphics and
navigation, but with the intention of you or your staff
maintaining the site’s day to day operations, communication
and updates.
Step 6 - Invest in a digital camera and web publishing
software such as Microsoft Front Page or Adobe Acrobat to
keep up with the site’s maintenance.
Step 7 - Maintain, change, and update your site at least
once a month. (The one exception to this rule are those one-
page, sales letter websites. Once you have one of those that
performs well and makes sales, don't change it!!)
Step 8 - Promote your site at every opportunity. Tell people
about it. Put your web address on your business cards and in
all your ads. Some companies even advertise their web
address when they put you on hold on the telephone.
Step 9 - Give people a self-serving reason to visit your
site. Coupon savings, discounts, special incentives, free
information, and free newsletters represent excellent
enticements for attracting visitors to your site.
Step 10 - Concentrate on obtaining an email address from
every customer and potential customer.
Obtain permission to send periodic, value-added mailings to
your database.
Use a list server to organize and maintain your mailing
list.
Step 11 - Always look for and use the simplest solution or
option.
Whether adding a shopping cart, database or other option to
your e-commerce operation, seek out and use the simplest
answer for your needs.
Step 12 - Become educated and stay current in the world of
e-commerce.
Learn the marketing and sales techniques of the online
world.
----
Jim Edwards is the co-author of a "paint by numbers" guide
with step-by-step VIDEO that guarantees to teach you how to
go from zero to making real money online in about a month!
"33 Days to Online Profits"
=============================================
"Finally – a Simple, Video-Based Training System on CD-ROM
that Teaches You Step-By-Step How to Make Real Money Online...
100% Guaranteed!" You can start with a few bucks and a good
idea to make lots of money online! I did, and I'll teach you
how no matter what product or service you sell...
http://www.33daystoonlineprofits.com/video/?22912
=============================================
Hot
Stuff!! - Free ebook - How to Make Money with Affiliate
Programs
Promoting affiliate programs is one of the top
ways of making quick money on the Internet because your only function is
drive traffic to the affiliate site. Your master affiliate
takes care of the rest of the details.
Download this free course to learn
more. Here's my list of the top
programs that are currently working well for me. I choose
programs that are generating the most buzz on the web because
they're easier to promote. I also try to promote
products that I use somewhere in my Internet business. That
way I can write and talk about my personal experience with the product.
Most of the programs I choose use a two tier approach which
means you can earn bonus income from sub affiliates. How to
signup: First click the links, review the programs offered,
and determine if they fit your interests, web site focus, or email
list. Don't join a program that doesn't fit your situation or
that you're unwilling to spend some promo time on. OK, Here's
my top affiliate programs.
WebAutoLaw Pro
Host4Profit
Armin
Morins' Software - Over a Dozen Products
Audio Generator
Personal Success - Vitamins for the Mind -
Jim Rohn
Editors note: Jim is perhaps the
foremost personal and business
philosopher alive today. I'm about
7 months into his 1 year personal
coaching program. Its one of many
courses, tapes, and books that Jim
offers. Its made a terrific impact
on my life by helping me define where
I'm going and how to get there.
If you're looking for more success in
your life - Jim will help you get there.
Concentration by Jim Rohn
The best advice I ever came across on the subject of concentration is:
Wherever you are, be there.
When you work, work. When you play, play. Don't mix the two.
Give whatever you are doing and whoever you are with the gift of
attention.
On the way to work, concentrate on the way - not the work.
Pay attention. Don't just stagger through the day.
==================================================
Vitamins for the Mind is a weekly sampling of original
quotes, on a specific topic, taken from The Treasury of
Quotes by Jim Rohn (TTOQ). TTOQ, a beautiful, burgundy
hardbound book with gold foil lettering, is a collection of
over 365 quotes on 60 topics gathered from Jim's personal
journals, seminars and books spanning over 39 years. To
order the TTOQ by Jim Rohn or Excerpts from TTOQ by Jim Rohn
or Brian Tracy or to get Jim's free
newsletter,
just click here and go to Monthly
Specials.
==================================================
Spread The Word - or Not!
If you like the content of Smart Business - feel free to
share it with friends and associates and send them over to
21biz.com get their own subscription. You help is
always appreciated.
Best Wishes
Steve Beard
Editor
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